Trade Marketing Coordinator

Trade Marketing Coordinator

Inspire Resourcing are recruiting for a Trade Marketing Coordinator, to work our clients expanding marketing team, based in Chesterfield.

This is a fantastic opportunity for a marketing professional to join a passionate, committed and friendly team.

The Role

This role is for someone who is passionate about driving brand development, supporting the Marketing team, alongside existing and developing customer bases, to ensure they have all they require to increase product demand, including educational content, website audits, product launch strategies, exhibition and training support. Reporting into the Director of Marketing and Communications, the ideal candidate will positively and proactively look for B2B-focused ways to drive product demand and develop brand awareness for all three in-house brands.

The individual will work closely with all teams across the business including Marketing, 

Product, Design and Sales.

es and training software

Key Areas Of Responsibility

oAssist the Director of Marketing in developing and executing trade marketing strategies to drive brand awareness, engagement and sales growth.

oSupporting the wider team and PR agency with trade announcements and press releases.

oCreate, update, maintain and roll out training content in various formats including but not limited to; e-learning, PDFs, Powerpoint, film and printed content.

oSupport with CSR initiatives and reporting.

oReview and update each of the brand’s trade media portals.

oAudit the brand’s digital presence on retailer and distributor platforms.

oMonitor and analyse market, brand and competitor activities to inform on strategic decisions.

oCollaborate with the Sales and Marketing teams to ensure consistency in messaging and branding across all channels, aligning trade marketing initiatives and sales objectives for independent account base.

oSupport with product launch campaigns and sales promotions.

oCreation of a quarterly newsletter for our international distributors.

oMaintaining and updating brand workbooks.

oWorking with the Sales Team on creating lead generation strategies via digital and traditional direct mail campaigns.

oTrack B2B marketing performance and return on investment.

oCollaborate with cross-functional teams to create and implement campaigns and content that align with each brand’s overall ethos.

oMaintain product information databases, keeping them updated and readily available for customers.

oOccasional attendance at trade shows and customer meetings.

oProactively research and present ideas for content and wider marketing campaigns.

oSupporting the wider Marketing Team with ad-hoc duties and daily marketing activities, including event preparation.

oMonitoring sales enquiries and distribute these to relevant members of the Sales team.

oSupport the Head of Marketing to keep B2B brand presentations fresh and up to date.

oContribute ideas for company LinkedIn pages, working alongside the Marketing Executive.