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Group Marketing Manager

Location:

Chesterfield, UK

Hours

Job Category

Salary

Full time

Sales and Marketing

£40k - £45k

About the Role

Group Marketing Manager


Inspire Resourcing are recruiting for a strategic and forward thing marketing manager to improve on current projects and to create new initiatives for our industry leading client.

Strategic Brand Development:

  • Develop and execute marketing strategies to elevate brand      visibility and engagement across B2C and B2B audiences.

  • Lead digital marketing efforts, leveraging social media, SEO, PPC,      and content marketing to drive growth.

Campaign Planning and Execution:

  • Create and manage multi-channel campaigns to support brand      awareness, product launches, and promotional activities.

  • Oversee the design and distribution of marketing materials,      ensuring alignment with brand

  • guidelines.

B2B Marketing Support:

  • Produce high-quality brochures, presentations, and other collateral      to support business development initiatives.

  • Plan and coordinate the company’s presence at trade shows and      industry events.

Team Leadership and Budget Management:

  • Lead and mentor the marketing team, fostering a culture of      creativity and performance excellence.

  • Manage the marketing budget, ensuring optimal allocation of      resources for maximum ROI.

Collaboration with Sales and Product Teams:

  • Work closely with the Sales team to align marketing initiatives      with revenue objectives.

  • Support the Product team in developing packaging and product      presentation strategies that resonate with target audiences.

Performance Analysis and Reporting:

  • Track and report on the performance of marketing campaigns, using      data-driven insights to refine strategies.

  • Present marketing updates and recommendations to the Group Managing      Director.


Requirements

Competencies

  • Proven hands-on experience in a marketing management role with a strong focus on digital and B2C marketing.

  • Exceptional strategic planning and project management skills.

  • Proficiency in digital marketing tools and analytics platforms (GA4, Google Ads, Meta Business Suite etc.).

  • Strong creative and analytical mindset with a results-oriented approach.

  • Excellent interpersonal, communication, and negotiation skills.

  • Strong copywriting abilities.

  • Influencer and affiliate management experience

  • eCommerce experience


Personal Attributes

  • Self-motivated and able to work autonomously with minimal supervision.

  • Flexible and adaptable, capable of managing multiple priorities in a fast-paced environment.

  • Collaborative team player with the ability to foster strong cross-departmental relationships.

  • Innovative thinker with a passion for continuous improvement and brand development.


Key Working Relationships:

  • Group Managing Director

  • Sales Team

  • Product Team

  • Marketing Team

  • External Agencies and Vendors (web and design agencies)

Circa £40k - £45k DOE

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